McLaren Racing has announced a multiyear partnership with Sega’s iconic speedster, Sonic the Hedgehog. As part of the deal, ...

SEGA will also be hosting an exciting activation at McLaren Racing Live: London, a fan-focused Trafalgar Square takeover on 2-3 July. Louise McEwen, Chief Marketing Officer, McLaren Racing, said: ...

Sonic has officially inked a deal with McLaren that makes his parent company SEGA the "Official Gaming Partner of McLaren ...

SEGA is now the official gaming partner of McLaren Racing, marking a historic multi-year collaboration with gaming icon Sonic ...

McLaren Racing and SEGA announced a new multi-year partnership with Sonic the Hedgehog making SEGA their official gaming ...

SEGA and McLaren have announced a collaboration between the Sonic the Hedgehog franchise and the car company’s racing division. The collaboration will continue until 2026. In many ways, this is a ...

Did you know that legendary F1 driver Ayrton Senna once won a Sonic the Hedgehog trophy? As bizarre as it sounds, it’s ...

Sega and Warner Bros. Discovery have launched a Sonic the Hedgehog x DC Comics merchandise line, coinciding with Target’s ...

Following the recent SpongeBob crossover, SEGA announced another new Sonic the Hedgehog collab, this time with McLaren racing ...

McLaren Racing announced a new multi-year partnership with Sonic the Hedgehog, bringing together two recognised icons of speed and making SEGA the official gaming partner of McLaren Racing Limited.

The partnership will continue throughout Sonic Team’s 2025 “Racing Around the World” campaign into 2026 for Sonic’s 35th anniversary and the McLaren Formula 1 team’s 1,000th Grand Prix.