The consulting giant’s chief marketing officer, John Rudiazky, opens up on how its marketing division is using AI.

Sandrine Seksik built insight into an integral function within the French arm of the fast-food giant. Speaking to The Drum in ...

At Cannes Lions, Dow Jones CMO Sherry Jones tells The Drum how every brand can (and should) move at the speed of news.

Warc’s latest global forecast shows the tech giants tightening their grip on ad budgets even as trade pressures slow spending ...

Tariffs, heavy private equity debt and seasonal dependence collide to threaten the sustainability of ultra‑low‑cost home ...

From the Croisette of Cannes Lions, the producer behind the fringe show turned cultural phenomenon talks drag, the salience ...

We catch up with the 4As’ new president at Cannes Lions to hear what he has planned for the ad agency trade body.

The Drum had an exclusive preview of the work before it launched today. Here, Mark Elwood and Andrew Long of the fast food ...

The chief creative officer explains how his team is integrating AI into every stage of the creative process while keeping ...

At a raucous Cannes Lions debate hosted by System1, Scott Galloway, Rory Sutherland and e.l.f. Beauty’s Kory Marchisotto ...

With media budgets under pressure and attention harder to capture, marketers are doubling down on value, and CPMs are back in ...

In fourth episode of Exit Right, host Mike Silver welcomes longtime friend and serial entrepreneur James Beshara for a ...