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This week’s Agency Advice takes a freewheeling look at the myriad ways agencies are tweaking their direction of travel as ...
Some companies might be retreating from climate commitments. But Emi Perez-Fragero of Marble explains how becoming a B Corp ...
The Drum had an exclusive preview of the work before it launched today. Here, Mark Elwood and Andrew Long of the fast food ...
WPP’s AI advocate and interim AKQA boss, tipped to succeed Mark Read, insists shared services won’t flatten agency individuality.
In fourth episode of Exit Right, host Mike Silver welcomes longtime friend and serial entrepreneur James Beshara for a ...
The chief creative officer explains how his team is integrating AI into every stage of the creative process while keeping ...
At a raucous Cannes Lions debate hosted by System1, Scott Galloway, Rory Sutherland and e.l.f. Beauty’s Kory Marchisotto ...
Happiness Saigon’s Linh Nguyen is sad to be the bearer of bad news: your ad localization strategy isn’t working as well as ...
We catch up with the boss of the tech company’s global business group at Cannes Lions following its most recent AI update for ...
At Cannes Lions 2025, the Institute for Real Growth (IRG) launched its Marketing2030 initiative, which aims to define what ...
With media budgets under pressure and attention harder to capture, marketers are doubling down on value, and CPMs are back in ...
From Kansas to Cannes, the VML CEO’s journey blends AI, transformation and heartland values – now positioning him as a ...
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