The companies, which together reach about 80% of the U.S. market, want to improve targeting and measurement in CTV ...

TikTok Symphony features, including dynamic digital avatars, are coming to WPP Open to provide more “firepower” for agency ...

With past experience at Apple, Amazon and Netflix, Megan Imbres’ background aligns with how Peloton is looking to grow its ...

The brand reteamed with Jennifer Aniston, riffing on how the pair “were never on a break” — a reference to an iconic moment on “Friends.” ...

Leveraging a localized approach and a social push, the campaign shows off new packaging along with a switch from bottles to ...

A new integration with Amazon DSP demonstrates how platforms are working to bring together first-party data in clean room ...

The partnership promotes a limited-edition, late-night Munchie Meal and builds on a “So Munch More” platform launched earlier ...

While privacy concerns have made monetizing the app a challenge, Meta is again betting on ads to address its revenue goals.

The health tech company upends fitness clichés to show what intentional aging can look like in an ad from indie shop ...

The ads division just acquired ad-tech startup Symbiosys for $175 million and is introducing new artificial intelligence ...

Compared to a year ago, more marketers plan to invest at least $10 million in generative artificial intelligence, per Boston ...

The need for privacy-safe identity resolution is one of Acxiom parent IPG's “big bets,” even in the wake of Google's decision ...