Nexstar's digital strategy will now use Salesforce's agentic AI capabilities, hoping to unify the sales pipeline into one ...

Marketers didn’t sign up to be spreadsheet jockeys or calendar coordinators; they came to craft stories, shape brands and ...

Linkedin launched its first beta test into the CTV ad buying space. Now, the product is finally generally available in the US ...

One cruel irony of the news business is that news stories drive immense value and earnings – just relatively little for the ...

Marketers didn’t sign up to be spreadsheet jockeys or calendar coordinators; they came to craft stories, shape brands and drive growth. But in reality, campaign deployments have become code for chaos: ...

Marketers didn’t sign up to be spreadsheet jockeys or calendar coordinators; they came to craft stories, shape brands and drive growth. But in reality, campaign deployments have become code for chaos: ...

As premium game prices skyrocket and subscription cloud-based gaming services take off, marketers sense a chance to defray ...

LGBTQ brands seek new revenue streams as many advertisers pull back on Pride month this year due to the political climate and ...

Google has quietly increased its level of aggression toward ad-blocker users, with many ad-blockers reporting degraded ...

DoorDash planted its first real flag in the advertising industry. The company announced that it crossed a billion-dollar ad ...

Roku and Amazon jointly announced a partnership that will reportedly result in the “largest authenticated TV footprint” in ...

A growing number of chief execs believe their businesses have lost the point of marketing, according to a McKinsey report ...