Actualités

AI Max advertisers can now view search terms, ad headlines, and landing pages together – unlocking a new level of campaign ...
Catch up quick. Google introduced AI Mode – an evolution of AI Overviews – at its I/O and Marketing Live events in May.
The old keyword-based approach is breaking down. Shift your B2B PPC approach to match Google’s AI-first direction – without ...
How leading retailers use competitive intelligence to navigate AI Overviews, optimize Shopping ads, and win market share.
SE Ranking unites SEO and social content tools with deal, targeting greater brand reach across AI search engines and social ...
Google Ads is ditching duplicate campaigns with a built-in experiment tool that fast-tracks AI Max testing using a 50/50 ...
ChatGPT's public sharing feature is gone due to risks of accidental data leaks. The tool let chats appear in Google search ...
Google Ads' AI Max for Search lets advertisers target users based on location interest – not just where they are, but where ...
Performance Max promises results through automation – but what are you giving up in return? Know the trade-offs before you ...
Google is expanding its AI Max beta with ad group-level controls that push search further into a keyword-optional future.
Sullivan is moving into a new role within the Google Search team, after seven and a half years being with Google.
Google’s AI Max ads feature longer headlines and pull content from blog posts (not just landing pages). And they're driving ...