HyphaMetrics won a jury verdict in a patent lawsuit brought by TV measurement heavyweight Nielsen, the first time a defendant ...

Brands explored everything from absurdist humor to AI storytelling, from Super Bowl spectacles to low-fi stunts, in the first ...

On social media, President Donald Trump called the campaign the “HOTTEST ad out there” and said Sydney Sweeney is a ...

It's difficult to make a film these days, but that hasn't stopped shops including SRH, Revery and Six+One from giving it a go ...

Improv can sharpen how strategists and creatives listen, build ideas and collaborate under pressure—making it a powerful tool ...

To survive and lead through the next wave of disruption, publishers must embrace four key strategies—from collaboration to ...

Why brands from Carvana to Gatorade are following kids from Little League to livestreams.

Unlock a selection of free stories, preferred subscription rates, and daily newsletters.

Subscribe and get unlimited access to Ad Age’s award-winning industry coverage for $20 $10 your first month.

Brands explored everything from absurdist humor to AI storytelling, from Super Bowl spectacles to low-fi stunts, in the first ...

Agencies that want to thrive in the AI era must prioritize culture, creativity and adaptability—not just tools and tech.

Greg Knipp, the longtime CEO of Omnicom-owned multicultural agency Dieste, has died. Knipp, 57, died suddenly in his sleep, ...