Selena Gomez and Hailey Bieber have officially unfollowed each other on Instagram. Yes, again. And while both stars have repeatedly shut down rumors of a feud, fans aren’t buying it this time, especially with the timing of it all.

Gomez made headlines for “liking” a post from Bieber’s Rhode Skin Instagram account celebrating the model’s first Vogue cover.

What were their intentions? Though Justin Bieber's wife, Hailey Bieber, and his ex Selena Gomez appeared to bury the hatchet two years ago amid yearslong feud rumors, fans noticed the two ladies recently unfollowed each other on Instagram.