NASCAR fans have grown accustomed to seeing speed, throttle and braking on broadcasts for years.

NASCAR Mexico Series President and CEO Jimmy Morales, from left, NASCAR driver Daniel Suarez, of Mexico, Ben Kennedy, ...

Bookmark this page and come back often as Pocono race-week essentials -- from entry lists to race results -- are tabulated.

Amazon wanted a way to change how fans experience NASCAR broadcasts. Enter the "Burn Bar," an AI-generated tool to visualize ...

NASCAR is averaging a far younger audience across the circuit's races on Amazon Prime and saw a big ratings win for the Cup ...

Sunday's NASCAR Cup Series race at Mexico City's Autodromo Hermanos Rodriguez was the first international points-paying race ...

The NASCAR Cup Series heads to Pocono Raceway this weekend, with qualifying Saturday at 1:45 p.m. ET on Prime Video.

NASCAR is fine with the drop in older viewers, because the numbers also show a massive 32% increase in viewers in the coveted ...

Prime Video users will have an added advantage with the Burn Barn tool, offering a different perspective on competition ...

What a cool way to see this feature come to life and elevate NASCAR broadcasts,” Schwartzstein said. Alex Strand, Prime Video’s senior coordinating producer for live sports, also sees the Burn ...

NASCAR’s viewership demographics have shifted since the Charlotte race following the broadcast transition from Fox to Prime Video.

Many former NASCAR drivers have taken their talents from behind the wheel to behind the mic and are breaking down ...