Amazon wanted a way to change how fans experience NASCAR broadcasts. Enter the "Burn Bar," an AI-generated tool to visualize ...

NASCAR Amazon Prime viewership splits fans: rising ratings, younger audiences, but backlash grows as older fans feel left out ...

The NASCAR Cup Series heads to Pocono Raceway this weekend, with qualifying Saturday at 1:45 p.m. ET on Prime Video.

Dale Earnhardt Jr. was part of Amazon Prime Video's coverage of NASCAR in Mexico City last weekend and asked the important question on viewership success.

NASCAR is averaging a far younger audience across the circuit's races on Amazon Prime and saw a big ratings win for the Cup ...

NASCAR fans have grown accustomed to seeing speed, throttle and braking on broadcasts for years. There has been one ...

. @PrimeVideo got 2.10 million viewers for Sunday's @NASCAR race in Mexico City. ➡️ That included the youngest audience yet for Prime and the lowest audience for any Cup race since 2017. ➡️ The ...

NASCAR Mexico Series President and CEO Jimmy Morales, from left, NASCAR driver Daniel Suarez, of Mexico, Ben Kennedy, ...

NASCAR's Michigan race hits season-low viewership on Prime, but gains among younger fans hint at long-term streaming ...

NASCAR is fine with the drop in older viewers, because the numbers also show a massive 32% increase in viewers in the coveted ...

Prime Video is transforming NASCAR: exclusive races, expert insights, no missed laps, and smarter streaming for new and ...

Jeff Burton joined NBC Sports as one of the lead NASCAR analysts in 2015. He covers the Cup and Xfinity Series and has the ...