In a new podcast interview, the duchess explains why she decided to scale up production “exponentially” for her company’s newest product launch.

When Meghan Markle launched her lifestyle label As Ever, even the most skeptical royal-watchers raised an eyebrow, and perhaps a credit card. The brand’s first drop of buttery-soft linens and dreamy kitchen goods sold out faster than you could say “Monteci–what now?

Now, a few months later, those who missed out on the initial drop finally have reason to celebrate. Meghan Markle has officially announced that As Ever will be restocking this Friday, June 20, 2025, at 8 a.