Though the value of the deal is the same as the previous one, it is actually worth less per season for the Serie A club.

Juventus and adidas have officially renewed their partnership, extending the collaboration that began in the 2015/2016 season for an additional ten years following the expiration of the previous ...

Adidas ‘delighted’ to extend with ‘decorated’ Juventus. Speaking on the deal, with quotes taken from Juventus’ official website, Adidas general manager Sam Hardy said “We’re delighted to extend our ...

R OME, Italian football powerhouse Juventus has officially extended its partnership with Adidas until June 2037 in a blockbuster €408 million ($468 million) agreement that reinforces one of the ...

Juventus have announced today that they have renewed their contract with Adidas as their kit sponsor until 2037. After the Bianconeri deal with Nike expired at the end of the 2014-15 season, the ...

Juventus have extended their technical partnership with German sportswear giant Adidas until June 2037, in a deal worth 408 million euros ($468 million) over a decade, the Serie A club said in a ...

Juventus’ previous deal with adidas was set to expire after the 2026-27 season. There will be some who are fine with this. There will be others who aren’t exactly thrilled that Juventus will ...

Juventus have announced two new sponsorship deals, including a lucrative extension to the agreement with their current kit manufacturer Adidas set to be worth over €400 million ($453 million).

Juventus and adidas have officially renewed their partnership, extending the collaboration that began in the 2015/2016 season for an additional ten years following the expiration of the previous ...

Juventus will continue to have Adidas make their kits until 2037 Daniele Badolato - Juventus FC/Juventus FC via Getty Images. Juventus have extended their partnership with German sportswear giant ...

According to Antonio Corsa and Romeo Agresti, Juventus and adidas have come to an agreement to extend their kit manufacturing partnership through 2038. It’s a partnership that originally began ahead ...