Max is returning to its former name — HBO Max — beginning immediately. Users of the streaming service, which is owned by CNN’s parent company Warner Bros. Discovery, will see the new-ish name roll out Wednesday, the company announced .

The HBO Max streaming service officially returned to its original name on Wednesday, after the change was announced earlier this year.

Warner Bros. Discovery makes a high-profile about-face two years after stripping the 'HBO' brand from the streaming service's name.