Dior's Jonathan Anderson is not only a fashion designer, he’s a genius marketeer who can communicate the essence of 100 social whispering campaigns before you can say AI.

The Irish designer assumes a historic role at the Maison, becoming the first since Monsieur Dior to lead all three divisions: womenswear, menswear, and haute couture

Jonathan Anderson built buzz for his Dior debut with social media clues – and it quickly became the week's most anticipated show.