The exec said the success of “Barbie” is also serving as “the blueprint” for Mattel’s next big theatrical release, “Masters ...

"This collection plays with proportion, texture and silhouette in a way that feels both aspirational and grounded in ...

Toy maker Mattel is teaming up with OpenAI to develop AI-powered products and experiences based on Mattel brands. The Barbie, ...

She-Ra, Princess of Power, is getting her first-ever Barbie doll in celebration of her 40th year of fighting evil and saving ...

Barbie x HEWI bathroom collection celebrates each person's uniqueness and self-expression. It offers versatility in bathroom ...

Barbie is entering into Eternia with a new Masters of the Universe Doll as She-Ra the Princess of Power comes to life ...

The toymaker and ChatGPT developer are teaming up to develop toys and games that incorporate artificial intelligence.

Mattel and OpenAI announced a partnership that would bring artificial intelligence to a new line of the toymaker’s products ...