The decline of marketing as an influential business function is well documented. Among C-suite roles, chief marketing ...

Within the world’s leading professional services firms, the marketing department plays a crucial role in driving strategic growth initiatives. Until recently, the marketing function at one of Propolis ...

The goal of marketing is quickly changing by placing more emphasis on collaboration with the CEO and other C-Suite members to directly solve for consumer pain points, while taking on even more ...

Discussing how the CMO role is changing is a hot topic for marketers. Perhaps natural, given the shifting shape of marketing functions, the responsibilities being added and the turbulent environment.

Every day, I see brilliant, strategic, deeply experienced marketers posting about being unemployed. These aren't junior team members or coordinators. They're heads of marketing, vice presidents and ...

Marketing Operations (MOps) has gone from being a largely overlooked and underfunded department to being recognized as critical to organizational success. To better understand the evolving role and ...

While I am not an organizational change expert, I do have a front-row view into how companies organize various functions including marketing operations (MO). This group has literally exploded onto the ...

Allianz has created its first director of brand role to take the company to “new levels” of customer and market visibility. Carolyn Rich, who has worked at the financial services firm since 2013 in ...

The world of marketing and advertising has gone beyond conversations to wholly embrace ‘the age of artificial intelligence’. Although AI and machine learning (ML) have been around for decades, the ...

The coffee chain is the latest brand to do away with the chief marketer role after elevating its previous holder to CEO. The move could be seen as a vote of confidence for marketing... or an ...

Discover why marketing roles in Canada are more competitive than ever. Indeed’s Michelle Slater shares what employers are ...