MarTech on MSN

How marketing leaders can transform marketing from a support function to a growth driver

The decline of marketing as an influential business function is well documented. Among C-suite roles, chief marketing ...
B2B Marketing Magazine

Transforming Internal Perceptions of the Marketing Function

Within the world’s leading professional services firms, the marketing department plays a crucial role in driving strategic growth initiatives. Until recently, the marketing function at one of Propolis ...
Forbes

A Conversation With Vontier CMO Elaine Kanak On Reimagining The Marketing Function With A Laser Focus On Customer-Centricity And Organic Growth

The goal of marketing is quickly changing by placing more emphasis on collaboration with the CEO and other C-Suite members to directly solve for consumer pain points, while taking on even more ...
Marketing Week

‘Marketing won’t change’: Top marketers on the evolving CMO role

Discussing how the CMO role is changing is a hot topic for marketers. Perhaps natural, given the shifting shape of marketing functions, the responsibilities being added and the turbulent environment.
Marketing

What 600 Marketing Ops Pros Say About the State of Their Profession

Marketing Operations (MOps) has gone from being a largely overlooked and underfunded department to being recognized as critical to organizational success. To better understand the evolving role and ...
Forbes

The Collapse Of The Marketing Leader: Why 'Head Of Marketing' Roles Are Setting Talent Up To Fail And How To Fix It

Every day, I see brilliant, strategic, deeply experienced marketers posting about being unemployed. These aren't junior team members or coordinators. They're heads of marketing, vice presidents and ...
Business 2 Community

Core Organizational Ingredients of the Ever-Expanding Marketing Operations Function

While I am not an organizational change expert, I do have a front-row view into how companies organize various functions including marketing operations (MO). This group has literally exploded onto the ...
Marketing Week

Allianz creates new marketing role highlighting ‘passion’ for brand

Allianz has created its first director of brand role to take the company to “new levels” of customer and market visibility. Carolyn Rich, who has worked at the financial services firm since 2013 in ...
Hosted on MSN

Accenture Global CMO: Embrace the AI-led ‘reinvention of the whole marketing function’

The world of marketing and advertising has gone beyond conversations to wholly embrace ‘the age of artificial intelligence’. Although AI and machine learning (ML) have been around for decades, the ...
Marketing News Canada

Marketing Jobs in Canada: What Employers Want in 2025

Discover why marketing roles in Canada are more competitive than ever. Indeed’s Michelle Slater shares what employers are ...
Marketing Interactive

Starbucks drops global CMO title: How the role is evolving in 2024 and beyond

Starbucks is getting rid of its global CMO role as it promotes its Brady Brewer to the role of CEO, Starbucks International. In his new role, he will oversee teams across Asia Pacific, EMEA, Japan and ...