Building loyalty is the clearest and most effective way to maximize customer lifetime value, and as marketers we seek every advantage we can find to increase that value. Customers want to know they ...

Join our daily and weekly newsletters for the latest updates and exclusive content on industry-leading AI coverage. Learn More We know that delivering personalized web experiences is important. In one ...

Social media already adds a personal layer to our online experience, but next-generation Web services are tapping the power of the cloud and massive data sets to bring us a new level of ...

Join us for this live webinar on Thursday, October 22 at 10 a.m. Pacific, 1 p.m. Eastern. Register here for free. Imagine going into a store to buy shoes and having the clerk not talk with you — he ...

Evergage recently upgraded its real-time, behavior-based web personalization platform with features designed to improve customer engagement. The new offering enables marketers to create a more ...

There are a wide range of website personalization tactics that your organization can add to your web strategy. These tactics range from social logins and sign-ins to more complex techniques that use ...

As hard as your website must work to engage visitors in a limited amount of time, it is even harder to move consumer engagement to the next phase of the buyer’s journey: the purchase. Abandoned ...

B2B buyers expect relevant and contextual engagement from vendors, and progressive B2B organizations such as CenturyLink, Mendix and Auction.com are seeing success by providing personalized ...

When France lost the Franco-Prussian War in 1870, they credited their defeat to the superior quality of higher education and research in Germany – a testament to a time when universities and colleges ...

Amazon set the precedent some years ago, and now receives 30 percent of its revenue through its pioneering use of product recommendations. Other e-commerce giants, notably Staples, have acquired ...