Game platform Roblox is edging into the video distribution business, carrying its first full-length episode of a TV series, an episode from the upcoming season of Spin Master Corp. anime Bakugan.

After several virtual events including the premiere of Lil Nas X’s song last year and Zara Larsson’s in-game concert this year, Roblox is preparing for an all-new experience by expanding into ...

This story was originally published on Marketing Dive. To receive daily news and insights, subscribe to our free daily Marketing Dive newsletter. While hype around the metaverse is dying, some of the ...