Under Armour, Inc.’s (UA) primary business consists of the development, marketing, and distribution of branded performance apparel, footwear, and accessories for all age groups, and for men, women, ...

He no longer has a seat on the Lululemon Athletic board but company founder Chip Wilson has come up with an innovative way to offer input into the Canadian athletic apparel retailer’s business ...

Under Armour Inc’s YouTube advertising campaigns from March to May 2025 emphasize the brand’s commitment to athletic excellence, resilience, and personal growth, targeting aspiring athletes and sports ...

Under Armour brings grit and determination to its first foray into European football through its latest brand platform, ‘Be The Problem.’ Uncommon Creative Studio is behind the sports apparel’s ...

LA Sparks guard Kelsey Plum sent a message to her haters as she appeared in a commercial. The short video was sponsored by sportswear company Under Armour and shared on its official Instagram page on ...

Under Armour's ad is an ode to all the work Michael Phelps has put in during his illustrious career. As the Olympian prepares for another competition on the international stage, Phelps and his fiancee ...

Tennessee basketball star Zakai Zeigler was featured in a new Under Armour AD ahead of March Madness Tennessee basketball ...

This story was originally published on Retail Dive. To receive daily news and insights, subscribe to our free daily Retail Dive newsletter. Under Armour is nearing completion on a 25% SKU reduction ...

If you didn’t know by now, comedian Shane Gillis is a huge Notre Dame football fan, and has constantly putting out Irish-themed content. On Thursday, Under Armour, Notre Dame’s athletic supplier, ...

In May, when Bryce Harper reportedly landed the largest endorsement deal in baseball history after agreeing to a new 10-year extension with Under Armour, the company implicitly promised to pump out a ...