June 17 (Reuters) - Just hours into Trump Mobile's Monday launch touting American-made smartphones, the venture pulled its coverage map after sharp-eyed users noticed a curious detail: the body of water south of Texas was labeled as the Gulf of Mexico instead of the Trump-preferred name, Gulf of America.

Just hours into Trump Mobile's Monday launch touting American-made smartphones, the venture pulled its coverage map after sharp-eyed users noticed a curious detail: the body of water south of Texas was labeled as the Gulf of Mexico instead of the Trump-preferred name,

The Trump family is licensing its name to a new mobile phone service, the latest in a string of ventures announced while President Donald Trump is in the White House. Here's what to know.