Market segmentation, a strategy used in contemporary marketing and advertising, breaks a large prospective customer base into smaller segments for better sales results.

Learn the core practice of dividing a broad market into distinct subsets of consumers based on shared characteristics.

Stravito, the AI-powered platform that helps the world's biggest brands make smarter, faster strategic decisions, introduces Stravito AI Personas, an agentic tool that transforms segmentation research ...

It’s a simple fact: not all clients can receive the same level of service from you. Or, to put t a different way, according to Rosemary Smyth, business coach and founder of Rosemary Smyth & Associates ...