Here's how you can use Python and some very basic Excel functions to build your SEO traffic goals. Roadmapping season is upon us and, if you’re an in-house SEO like me, that means it’s time to ...

This is the first part of a three-part series. In part two, we will manually group the pages using regular expressions and in part three we will group them automatically using machine learning ...

Using Python To Compare SERPs The overall principle is to compare the SERPs before and after the core update, which will give us some clues as to what’s going on. We’ll start by importing our ...

This post is designed to spare other SEO pros the same fate. Within it, we’ll cover the Python equivalents of the most commonly used Excel formulas and features for SEO data analysis – all of ...

1. Python requests We’ll use the requests library which simplifies web scraping, to send an HTTP HEAD request to each URL in our Google Analytics data set, and if it returns a 3xx redirect, we’ll ...