One of Roblox's unique features is the ability for users to create and sell their own virtual items, including accessories and clothing, through the Roblox UGC (user-generated content) marketplace.

DKNY is set to unveil a collection of exclusive virtual products on Roblox as part of a broader launch led by the pioneering in-game retailer, Dubit. The items included will be virtual jackets, ...

Now “Stranger Things” fans can travel back to the ’80s and explore the neon-gilded Starcourt Mall in an exclusive virtual experience on Roblox. Roblox on Tuesday announced the launch of the “Stranger ...

Peripheral manufacturer Razer and Roblox have signed a partnership for branded peripherals bundled with in-game items. The product line includes the BlackWidow V3 mechanical keyboard, Orochi V2 ...

Alo Yoga has unveiled a revamp of its sanctuary on Roblox, designed to bridge virtual wellness with real-world rewards. In a first for the gaming platform, players visiting any of the brand’s 150 ...

E.l.f. has become the first beauty brand to test real-world commerce in the Roblox virtual world, via the platform’s collaboration with Wa l mart. E.l.f. has created a virtual kiosk within its E.l.f.

e.l.f. is expanding its collaboration with Roblox, becoming the first beauty brand to test real-world commerce on the platform. e.l.f. continues to disrupt norms via new avenues in commerce, ...

When you purchase through links on our site, we may earn an affiliate commission. Here’s how it works. Walmart and Roblox have teamed up to provide a service I didn't know anyone needed: letting ...

Roblox is a popular online platform that allows users to create and play games and has a unique feature called User-Generated Content (UGC) Limited items. These items are created by independent ...