Whether the metaverse becomes the next frontier of brand-consumer interaction or not, one thing is for sure: Those who embrace it early stand to gain a competitive edge in engaging the next generation ...
The holding company also is aiming to establish itself as a gatekeeper to one of online gaming’s most popular platforms. WPP and GroupM have joined the Roblox Partner Program. / WPP Advertising ...
Famed for selling virtual goods, Roblox now allows brands and creators to sell physical items. Roblox's ambition is to capture 10% of the $180 billion global gaming market. Creator studio Twin Atlas ...
WPP has partnered up with Roblox, an immersive gaming and creation platform, building on several years of collaboration on interactive 3D brand content and advertising. The alliance will help scale ...
Traditional advertising often makes people feel like they’re missing something. Creators and the communities they build make people feel good. That’s why audiences spend more time in spaces ...
Google on Tuesday announced a new partnership with gaming company Roblox, which will allow advertisers to purchase and scale Roblox’s Rewarded Video and other immersive ad formats. That means ...
New immersive experience will reach 60 million active users across popular experiences including Karlie Kloss "Fashion Klosette" and Livetopia Gen Z is one of America’s largest blocks with 40 million ...
Roblox and The Weeknd had fans thinking they would get music—they got an experience instead. The new Roblox x The Weeknd Hub is more than a branded hangout space; it’s a playable journey through the ...
Purina is dipping into the world of Roblox with its first branded game experience on the platform, according to a press release. The multiplayer offering, titled Purina Arena Pet Racing, lets users ...
Winning Gold in the Entertainment category at The Drum Awards for Digital Experience are Sony Pictures, Gamefam, UM and WildBrain for their work bringing Garfield to the next generation of fans. Here ...
H&R Block has launched a tax-themed experience in Roblox to educate Gen Z gamers about tax obligations and 1099 forms. H&R Block has introduced an innovative tax-themed gaming experience within ...
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