Aussie Market Mix Modelling (MMM) firm Mutinex has launched a potentially ground-breaking product for the MMM market, giving hope for moving the industry away from black box modelling frameworks ...
Foxtel Group Picks WPP’s Choreograph For ‘Open-Source’ MMM Across Kayo SPORTS, Binge, Hubbl & Foxtel
Foxtel Group has appointed Choreograph, WPP Media’s data solutions and technology company, to deploy an open-source Marketing Mix Modelling (MMM) solution to optimise marketing effectiveness across ...
The launch marks a shift from opaque measurement to open accountability — giving all marketers the tools needed to interrogate any model, vendor-built or in-house. Mutinex, a leader in marketing mix ...
Results that may be inaccessible to you are currently showing.
Hide inaccessible results
Feedback