Using process theory, a type of scientific observation, individuals measure how events in a specific process lead to an outcome. According to this theory, when a company wants to reproduce an outcome, ...
The aim of this article is to explain a faculty development approach used with faculty who teach general education courses. The purpose of the professional development was to help faculty ...
Considerable research suggests that advertising executional cues can influence communication effectiveness. Related research indicates that communication effectiveness is in part driven by consumers' ...
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