An executive summary of your marketing plan gives a brief overview of how you intend to reach your target audience and drive conversions. Here's what you should include. A marketing plan is essential ...

Small business owners spend a significant portion of their time attracting lenders and investors to bring in new capital. A business synopsis is a key part of any successful funding proposal. The ...

As a senior professional, your executive summary should capture attention instantly, ideally within a few brief, powerful sentences. This section is not the place to recount your entire career history ...

In the past, LinkedIn sometimes felt like little more than a place to upload your résumé. But over the years the platform has grown dramatically, merged with Microsoft, and acquired open online course ...

The purpose of an executive summary Common mistakes to avoid The first part of your plan that anybody will see, after the title page and table of contents, is the executive summary. This could be ...

Events move pretty fast in the day-to-day operations of your business. One way to keep your team efforts focused in a common direction is through the use of business activity reports. These reports ...

You might approach your LinkedIn summary the way you do the "objective" part of your résumé — you would rather ignore it, or you're not sure if you need it, or maybe you're not even sure what, exactly ...

Hiring managers are busy people. A single job posting might attract thousands of resumes. To get noticed, create a career summary (aka career objective) statement. The goal of this section is to ...