Google Ads can now surface a recommendation to link your unlinked Google Analytics account to your Google Ads account. The ...

Audiences and targeting are the foundation of a successful PPC campaign, and Google Analytics 4 (GA4) makes it easier than ever to segment your users effectively. Before diving in, ensure that: ...

Meta is encouraging advertisers to integrate Google Analytics 4 with its ad platform, offering early access to advertising system updates that show a boost in conversions. GA4 is Google's analytics ...

Google launches a small-business resource hub that centralizes setup, ads, analytics, learning, and partner website options ...

GA4’s rollout reshaped analytics, but adoption challenges reveal gaps between Google’s promises and marketers’ reality.

Google announced changes to Google Analytics to help the conversion metrics match across Google Ads and Google Analytics. Google will rename legacy conversion to key events, and there are new ...

Meta is encouraging advertisers to integrate Google Analytics with its ad platform, offering early access to ad system ...