Securing a top spot on search engine results pages boosts the chances of prospects clicking and visiting a brand’s website—getting to the top, however, is a tall order.

The biggest opportunities don’t come from people searching for your name. They come when someone’s searching for a solution—and the algorithm decides to introduce you.

According to Hootsuite, the TikTok algorithm’s main ranking factors are user interactions, video information (captions, sounds, and hashtags), and device and account settings (language, country ...

TikTok announced that users can now see in the app why videos are recommended to their For You page, further explaining how its algorithm works.

In other words, according to Instagram’s all-knowing algorithm, the Explore page is a reflection of who you are on the platform. What I saw on my Explore page is not who I want to be.

Instagram now gives you the ability to reset your algorithm. If you're seeing posts you have no interest in, this could be an opportunity to fix it.

Mashable's series Algorithms explores the mysterious lines of code that increasingly control our lives — and our futures. The world in 2020 has been given plenty of reasons to be wary of algorithms.