As gaming platforms capitalize on pandemic-fueled traffic to their digital worlds, brands that drive culture in the physical world are fighting to ensure they don’t miss any new opportunities. A new ...

MILAN (AP) — Anyone whose virtual alter ego is wandering around the Roblox online game platform these days might run into other avatars sporting Gucci handbags, sunglasses or hats. The digital-only ...

Roblox Gucci Ancora Town is an ethereal reproduction of Brera, Milano that skillfully combines fashion and art. Players can explore historic streets and engage in three captivating mini-games, earning ...

Gucci and Vans have united their Roblox worlds in order to target younger consumers and their parents’ credit cards. The new “Gucci Town x Vans World” will let users navigate obstacles and explore ...

Gucci and Vans launched a scavenger hunt between their two worlds on Roblox, the first time two fashion brands of that size have done so, according to information shared with Marketing Dive. “Gucci ...

Muneeb's creation on Roblox has now been visited more than 1.6bn times Head down to your local high street, and you might trawl a few shops in search of a new outfit. In popular online game Roblox, ...

MILAN (AP) — Anyone whose virtual alter ego is wandering around the Roblox online game platform these days might run into other avatars sporting Gucci handbags, sunglasses or hats. As we navigate ...