Here's how you can use Python and some very basic Excel functions to build your SEO traffic goals. Roadmapping season is upon us and, if you’re an in-house SEO like me, that means it’s time to ...

Say you want to programmatically fetch Google Analytics data. You can build an API URL using Google Analytics Query Explorer, and replace the parameter values to the API with placeholders using ...

In order to use this free report, you’ll need to paste your results into Google Sheets. The page in the link above has in-depth instructions on how to set up your Data Studio report.

You can reference my carefully documented Google Colab notebook here. Getting the data We want to programmatically compare two separate time frames in Google Analytics (before and after the traffic ...