What's Google Up To? Analyzing Some Future Growth Drivers Mobile and video programmatic ad impressions are growing rapidly for Google In our previous series on Google (GOOG), titled How Is Google ...

Google (GOOG)(GOOGL) credited its better-than-expected 2Q15 earnings results to faster growth in mobile advertising, YouTube, and its programmatic ad business. We covered mobile and YouTube growth ...

On the first day of Google's ad-tech remedies trial, a potential buyer for Google's Ad Exchange has already expressed ...

The DOJ’s ad tech remedies trial could crack open Google’s dominance of programmatic ads, reshaping transparency across the ...

Last year's trial showed the power of Google; competing companies and publishers could witness how he shaped the rules.

In the world of online advertising, demand-side platforms are in the midst of a price war, and Google (GOOG) (GOOGL) is the latest to ease costs on its ad tech, according to a Thursday report by Ad ...

Faster loading times for mobile ads and new options for native ad buys were both introduced this morning by Paul Muret, VP of display, video ads and analytics at Google, during the DoubleClick ...

Brand safety and ad fraud will define programmatic advertising over the next year, according to a new WARC report, which explores the top concerns of industry experts, as well as the trends that will ...

According to Pixalate's research, ‘Bubble Shooter - Classic Pop’ on Google Play Store generated an estimated $1M in open programmatic ad revenue in Brazil, and ‘Tinder Dating App Date & Chat’ led on ...

Court is back in session. And the fate of the open internet is in the balance. US District Court Judge Leonie Brinkema ruled ...