The digital gaming platform is partnering with Google on immersive advertising. The partnership could help scale Roblox's advertising business in the long run. Investors will want to monitor Roblox's ...

Google on Tuesday announced a new partnership with gaming company Roblox, which will allow advertisers to purchase and scale Roblox’s Rewarded Video and other immersive ad formats. That means ...

The company has been laying down the foundations for an expansive advertising business. Its success will depend on its ...

Players who opt into full-screen ‘Rewarded Video’ ads will get things like in-game currency and power-ups. Players who opt into full-screen ‘Rewarded Video’ ads will get things like in-game currency ...

Roblox is launching a rewarded video ads product that will be available through a new programmatic partnership with Google's advertising solutions, as well as a direct buy option. Per the gaming ...

Google and Roblox are teaming up to combine the worlds of play and internet safety, as the companies announce a brand new gaming experience teaching young Roblox players how to better navigate the ...

The tech gods have spoken—and they are wearing diamond-studded headphones. Google Play just launched its first-ever immersive Roblox experience, and yes, it is called the Diamond District. This ...

Roblox(NYSE: RBLX) has been a controversial investment for many investors. On one end, it has pioneered the unique business model that combines user-produced games, social networking, and a digital ...

Google Play has officially entered the Roblox universe with its glitzy new “Diamond District” experience, packed with obstacle courses, digital bling, physical merch, and exclusive perks for loyal ...