GA4’s rollout reshaped analytics, but adoption challenges reveal gaps between Google’s promises and marketers’ reality.

Google Analytics 4 users worldwide report data discrepancies, with traffic reports showing only half of actual visitors. GA4 is underreporting website traffic, according to multiple support threads.

Google is discontinuing Universal Analytics, its legacy web analytics platform. This is the final shift in the transition to Google Analytics 4 (GA4). Why it matters. Businesses that relied on ...

Google Search Console Insights will no longer show and use data that comes from Google Analytics. It will continue to use data from Google Search Console and Google Search but not data from Google ...

Data analytics are constantly evolving and becoming ever more relevant in today's marketing. In my own experience helping companies across industries refine their digital marketing, I have seen how ...

Marketing isn’t just about creativity anymore; it’s about crunching numbers and making sense of the story they tell. As we head further into 2025, the B2B marketing game is changing fast. Did you know ...