Google can strengthen its footprint in the mobile advertising space with its AdMob acquisition, an analyst says, but notes that the search giant should not apply the latter's technology only on its ...

When Google bought AdMob last year for $750 million, many were impressed as the search giant was able to outbid Apple in the fight for the mobile ad network. AdMob seemed like the perfect compliment ...

Google AdMob is introducing Technical ad delivery to help publishers ensure that displayed ads adhere to regulations in the European Economic Area (EEA) and the United Kingdom (UK). Technical ad ...

The Federal Trade Commission gave the green light for Google to buy mobile advertising network AdMob after the deal had been held up for six months in a competitive review. The search giant agreed to ...

There is a lot of speculation on why Google is buying AdMob, but the obvious reason is that Google wants more direct access to what they are betting heavily on--that mobile is the next great ...

It was only a (brief) matter of time once it cleared the FTC's final approval last week (with a special thanks to Apple's iAd): Google is now the proud owner of one AdMob. According to Product ...