Forbes contributors publish independent expert analyses and insights. I cover founders, brands and trends across various industries This article is more than 5 years old. Ayesha Mailk's viral YouTube ...

Thousands of DevaCurl customers are claiming that extended use of the company's treatments has caused serious damage to their hair. The popular brand, founded in 1994 and marketed to women with curly ...

Ayesha Malik paced the hair care aisle at the Spokane, Wash. Walmart in frustration. It was 2013, and the then-23-year-old student couldn’t find the right products for her dark brown ringlets, which ...

TikTok user @migrainemiracle posted the video, captioned “My #devacurl nightmare,” on Dec. 12. In it, she describes how in 2019 and 2020 she used a shampoo called DevaCurl. @migrainemiracle explains ...

Thousands of men and women have come forward claiming the brand's products have caused hair loss and scalp issues DevaCurl is running additional tests on its products after many longtime users claim ...

Several women have accused the popular hair brand of damaging their hair. Popular hair care and styling brand DevaCurl is facing backlash as well as a call for partipants in a class-action lawsuit ...