Microsoft is reportedly set to announce and launch a free version of Xbox Cloud Gaming with ads for PC, Xbox consoles, handheld devices, and the web.

Microsoft this week announced a range of changes to its Xbox Game Pass subscription service that include the Ultimate tier [.

"The big question going forward is if Game Pass can be a sustainable product off console and how best they can reach this ...

Remember those good old days of PC game advertisements when the mix was terribly wild, with bold claims, over-the-top scenarios, and sometimes even a pinch of controversy? These were times when print ...

Xbox users report seeing ads for Xbox Game Pass on their console home screens almost immediately after canceling their subscriptions amid price hikes.

Nexon, the developer of looter shooter The First Descendant, has apologized and says it's investigating after an AI ad for the game appeared to use a streamer's likeness without their permission. A ...