Betty faces a seemingly simple choice between an apple and a donut. But as we'll soon discover, the brain's decision-making process is far from straightforward. Betty is standing before the healthy ...

Research Interests: My research focuses on human perception (e.g., visual cognition) and memory from a broad-based, computational perspective. To shed light on these basic cognitive processes, we find ...

Nadav Klein, Ph.D., is an Assistant Professor of Organizational Behavior at INSEAD, where he teaches core management courses to graduate business students and executive participants. He is also an ...