The B2B market offers opportunities through digital integration, personalization, regulatory compliance, and regional ...

Bombora, the true B2B data pioneer, has been named a Leader in the "IDC MarketScape: Worldwide Sales Intelligence Applications 2025 Vendor Assessment" (doc #US53016125, September 2025).

Almost half of executives worldwide predict data analytics will result in an improved customer experience across the board, according to research from Forbes Insights and SAS. Forty-two per cent of ...

Customer data is key to developing a profitable business that has a sustained competitive advantage. Increasingly, business intelligence is being sourced from operational systems such as websites ...

LinkedIn launches its new Company Intelligence API, giving B2B marketers deeper company-level engagement insights.

GUEST OPINION: B2B marketers, sales teams, and IT decision-makers are making video a central part of their sales and marketing strategies. However, not all video hosting platforms meet the complex ...

Octane11 has announced its integration with LinkedIn’s newly launched Company Intelligence API, offering B2B marketers ...

B2B marketing analytics is a powerful tool. However, it can be complex to master, and businesses often run into problems that lead to B2B analytics projects failing, as Carl Mortimer at MarCloud ...

In the complex landscape of B2B sales, where pricing decisions can make or break multi-million dollar deals, Satish Vadlamani's groundbreaking implementation of a dynamic pricing analytics platform ...

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