Interview with Brett Sussman of Kabbage from American Express about helping small businesses with a new TikTok collaboration, branding and marketing online, and the future of shopping on social media.

American Express Canada has launched a new brand campaign, and it is using TikTok’s Story Selection product, Amex is the first Canadian financial services brand to use the feature, which debuted in ...

Dive Brief:. American Express and TikTok partnered to launch the #ShopSmall Accelerator ahead of Small Business Saturday Nov. 26, per a company release. The program yields a series of tools and ...

Small Business Saturday is celebrating its 13th anniversary with a new partnership announced by American Express and TikTok. Many small business owners turned to social media to connect with their ...

It’s easy for small- to medium-sized businesses (SMBs) to get lost in the holiday hullabaloo, but several major players in finance and social networks are offering ways for these retailers to get ...

2. TikTok Marketing Science Creative Coding Analysis based on 3,500 TikTok ads that ran from 1/1/2021 - 10/1/2021 representing all major verticals, conducted by Kantar, 2022 3.