With recent high-profile marketing hires and a new New York creative hub for marketing content, the company is poised for ...

The success of Duolingo’s “unhinged” viral social content has helped bring marketing closer to the wider business, says its ...

For several years Old Spice has seemed to do everything right when it comes to advertising. They’ve had a slew of highly recognizable, entertaining and popular marketing campaigns centering on ...

Everyone's talking about viral marketing (Obviously it works...if everyone's talking about it!). Just when you think it's old news, some ingenious marketer comes up with a new way to reinvigorate this ...

Most marketing campaigns fall flat. They get ignored, scrolled past, or even actively mocked. But viral campaigns? They spread like wildfire, building your brand while you sleep. The difference ...

The "viral marketing" meme, or evolving idea, is hitting us from all directions. Hardly a business plan comes through Draper Fisher Jurvetson's door without some mention of a viral marketing strategy.

Viral marketing campaigns — a strategy that encourages individuals to pass on a marketing message to others, creating the potential for exponential growth in the message's exposure and influence ...

Last week, I defined viral marketing and suggested why you should consider using it. And in next week's final installment, I offer a list of 13 best practices for successful viral email marketing.

When you use social media sites to enhance your marketing outreach, you are reaching a level of viral marketing that can only benefit you and your business. Once you put the word out, if done ...