Dior's Jonathan Anderson is not only a fashion designer, he’s a genius marketeer who can communicate the essence of 100 social whispering campaigns before you can say AI.

A photo of Christian Dior’s original salon stretched the width of the Invalides, the gold-domed palace where Napoleon is buried, offering a fish-eye view of the past to the throngs shrieking outside — and a sign of just where Dior believes it belongs in the pantheon of French power.

With clever invites and buzzworthy accessories, the Irish designer is shaking things up ahead of the SS26 show.