CLEVELAND, Ohio — Minor league baseball has always been the laboratory for sports marketing creativity, but the Erie Sea ...

The Tigers' Double-A team, the Erie SeaWolves, won John Oliver's competition to rebrand and now have a new alt identity as ...

Two Nebraska college baseball standouts found themselves included in cable comedian John Oliver’s lead-up to an announcement ...

The Erie SeaWolves are getting a makeover courtesy of comedian John Oliver. The "Last Week Tonight" host issued a pitch to ...

In the summer of 1991, a scuba diver named George Moon was combing the depths of Lake Pleasant in Erie County, Pa. When he ...

The announcement video used Bob Costas' voice as the narrator and included some clips from News 8 Today in 2012 — featuring ...

The Erie SeaWolves, the Detroit Tigers' Double-A affiliate, will play four games as the Moon Mammoths after being selected in ...

The Erie SeaWolves are officially extinct—at least for one night. On Sunday’s 'Last Week Tonight,' John Oliver revealed the ...

On the May 4, 2025, episode of "Last Week Tonight With John Oliver," the comedian put out a call to Minor League Baseball ...

The Erie SeaWolves have a new alternate identity, thanks to the help of HBO’s "Last Week Tonight with John Oliver." After ...

The story of the Moon Mammoth goes back to 1991 when a scuba diver named George Moon found a nearly three-foot long bone ...

Earlier this year, comedian John Oliver announced that he and the Last Week Tonight staff were seeking a minor league baseball team that would be willing to let them get creative with some branding.