CLEVELAND, Ohio — Minor league baseball has always been the laboratory for sports marketing creativity, but the Erie Sea ...

The Tigers' Double-A team, the Erie SeaWolves, won John Oliver's competition to rebrand and now have a new alt identity as ...

In the summer of 1991, a scuba diver named George Moon was combing the depths of Lake Pleasant in Erie County, Pa. When he ...

The Erie SeaWolves have a new alternate identity, thanks to the help of HBO’s "Last Week Tonight with John Oliver." After ...

The Erie SeaWolves, the Detroit Tigers' Double-A affiliate, will play four games as the Moon Mammoths after being selected in ...

The Erie SeaWolves are officially extinct—at least for one night. On Sunday’s 'Last Week Tonight,' John Oliver revealed the ...

On the May 4, 2025, episode of "Last Week Tonight With John Oliver," the comedian put out a call to Minor League Baseball ...

The Erie Moon Mammoths (also known as the Erie SeaWolves) are the product of a rebrand promotion from the "Last Week Tonight ...

After weeks of waiting, the most high-profile rebrand in minor league baseball has been set in stone. Emmy-winning comedian John Oliver offered a full rebrand t ...

The story of the Moon Mammoth goes back to 1991 when a scuba diver named George Moon found a nearly three-foot long bone ...

The Erie SeaWolves are receiving a new name -- at least for certain games later this season. The team is being rebranded as ...

Earlier this year, comedian John Oliver announced that he and the Last Week Tonight staff were seeking a minor league baseball team that would be willing to let them get creative with some branding.