The president twice remarked on American Eagle’s provocative ad campaign, praising its star Sydney Sweeney, which appeared to ...

On July 23, American Eagle launched its new fall campaign with Sweeney as the face, titled “Sydney Sweeney Has Great Jeans.” ...

American Eagle Outfitters Inc. shares surged after US President Donald Trump came out in support of a controversial ad from ...

Critics see the wordplay as a nod to eugenics while others accuse detractors of reading too much into the message ...

Sydney Sweeney stepped out at a screening of the movie "Americana" amid ongoing backlash to her controversial American Eagle ...

American Eagle stock jumped 16% Monday morning after President Trump posted an endorsement of the brand on Truth Social.

Discussions about the "Euphoria" star's political ties came as she and the brand have faced scrutiny for the campaign.

The clothing brand defended its campaign after backlash over perceived eugenics references and objectification concerns in the advertisement featuring the "Euphoria" star.

American Eagle’s denim campaign with Sydney Sweeney sparked backlash over its wordplay on “jeans” and “genes.” A delayed ...

American Eagle defended its Sydney Sweeney denim ad after backlash over wordplay critics linked to race and beauty standards, ...

American Eagle has intervened into the matter as Sydney Sweeney bears the brunt for modelling in the brand’s recent jeans ad ...

The spot, with the actress Sydney Sweeney, is the “HOTTEST ad out there,” Trump said in a social media post. He added ...