Dior's Jonathan Anderson is not only a fashion designer, he’s a genius marketeer who can communicate the essence of 100 social whispering campaigns before you can say AI.

Jonathan Anderson built buzz for his Dior debut with social media clues – and it quickly became the week's most anticipated show.

Ahead of his debut collection as creative director of Dior, the Irish designer talked to WWD about managing the hype, embracing the past, and how he plans to play the long game.