This is the next step if you're Astronomer, the company at which the now-former CEO -- a man named Andy Byron-- and ex-Chief People Officer Kristin Cabot were caught on a "kiss cam" during a Coldplay concert.

The former Astronomer CEO’s kiss cam moment went viral leading to not only a resignation, but a cultural spark, memes and what it means to be publicly shamed today.

Astronomer is using its newfound viral fame and poking some fun at itself by hiring celebrity Gwyneth Paltrow as its “temporary spokesperson” following the Coldplay kiss cam scandal and the resignations of its CEO and head of HR.