Rather than shying away from the controversy, Astronomer turned the narrative around with a bold and humorous PR campaign featuring Gwyneth Paltrow, the ex-wife of Coldplay frontman Chris Martin.

Days after tech tech startup Astronomer announced the resignation of its married chief executive, Andy Byron, who was seen in a viral video with the head of human resources, Kristin Cabot, at the band’s performance at Gillette Stadium in Foxboro, Mass., the firm confirmed Thursday that Cabot is no longer employed by the company.

As seen in now-infamous video, Coldplay singer and (Gwyneth's ex) Chris Martin was highlighting fans on the jumbotron at a recent concert when the camera cut to two people getting cozy in the audience. Realizing they were on camera, the two immediately panicked and hid, leading Chris to joke that they were "having an affair."