In this screen shot from Prime Video broadcast released by Prime Video, The "Burn Bar," lower left, is used to measure Ryan Blaney's performance during a NASCAR on Prime broadcast of a NASCAR Cup ...

This season marks the first of NASCAR’s new seven-year media rights agreements for the NASCAR Cup Series with four best-in-class distribution partners — FOX Sports, NBC Sports, Amazon‘s Prime Video ...

NASCAR joined the various sports leagues racing into the future by striking a new rights deal with Amazon’s Prime Video that will put the auto sports organizer into the world of streaming. Amazon’s ...

LOS ANGELES (AP) — Prime Video averaged 2.16 million for its five NASCAR Cup Series races.

Alex Strand, Prime Video’s senior coordinating producer for live sports, also sees the Burn Bar as the first tool of many that Amazon and Prime Video can develop for its coverage.

NASCAR fans have grown accustomed to seeing speed, throttle and braking on broadcasts for years. There has been one measurement, though, that has eluded networks and viewers for years. Until now.

How Prime Video’s ‘Burn Bar’ is changing the way we watch NASCAR There has been one measurement, though, that has eluded networks and viewers for years. Updated June 14, 2025 at 9:25 a.m.